80% of all web traffic originates from a search engine.
When your website is completed, it's not much use if people don't see it. If your business is likely to only receive traffic from website referrals, this may not be a necessary step. However, if you want to show up in the top few listings on Google, you're in for a bit of a ride.
Gone are the days of simply defining numerous keywords and expecting to see your site. Today optimizing your site for visibility on the most popular search engines is an art. Major search engines like Google, Yahoo, and MSN all use different criteria to determine where your site appears in their "free" listings - which are the listings most likely to be clicked on (where you want your site to be).
The key to search engine visibility today lies in balancing the most important factors these search engines use and artfully developing the site with these factors in mind. Factors to consider include:
It is only with an artfully designed and engineered combination of the above that you can obtain the search engine results you need for your site.
Today it is possible to target specific geographic areas and specific keywords in a pay per click marketing campaign targeting people looking for what you offer. This can be one of the most effective uses of your marketing dollars because your customers find you as they search specifically for what you are offering (as defined by the keyword phrases you bid on).
You can monitor the success of your on-line marketing campaign via analytical software tools and even track your conversion rate.
Placing paid advertisements on complimentary sites can also be a powerful way to drive traffic to your site – but carefully monitoring the results of your on-line campaigns is critical in order to maximize your internet advertising dollar. The same analytical tools you use to track website visits from search engine listings (paid and free) can be used to track traffic originating from advertisements on other sites that link to your site.
Savvy companies today are moving significant dollars from their advertising budgets into on-line marketing – and rightly so. Why spend big bucks broadcasting to thousands on the off chance some small percentage might be interested? Focus your ad dollars where the prospects are!
We can help you optimize and market your site for maximum exposure to convert visitors into customers.